A ground up corporate rebrand


As a multifaceted financial services firm with over 30 years of experience, agaroi was a fertile brand opportunity. Notewell was called in to work through designing the identity and redefining every aspect of brand communication.


The client envisioned a sophisticated identity and branding package that had an air of distinction. We created a strong minimal logo which can be used on its own or combined with an intricate grid pattern which represents the network of connections and services. The delicate graphic patterns are almost always used in a silver foil finish with a crisp black and white colour palette and dark linen bindings. A  sense of value and finesse is created through the use of paper and finish and an element of trust and establishment is created in the lines and shapes of the serif font.


– logo and visual styleguide
– brand guidelines
– stationery
– brand book & folders
– environmental design
– website