BRIEF:

Develop a strong branded look to unite a variety of marketing collateral items for the Cancer Institute NSW. As the leading cancer authority in NSW, maintaining a strong, consistent brand was crucial to the Cancer Institute being recognised and supported by their stakeholders. Brand consistency also ensured the Institute was best placed to communicate clear, concise and consistent information about cancer in a diverse range of formats and styles.

SOLUTION:

Working with new brand guidelines as well as the NSW Government Brand Guidelines and the Institute’s sub-brands and brand hierarchy, a range of internal and external communications were designed in line with the Institute’s brand in both print and digital formats.
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Dense reports, as well as key marketing collateral, were given a branding overhaul in order to enhance readability and highlight key achievements and statistics. With a large amount of data to convey, infographics were employed to enable information to be communicated in an engaging and succinct manner, which inevitably led to greater comprehension and understanding.