BRIEF:

Probiotic Solutions is a unique range of cleaning products containing no man-made chemicals, just friendly bacteria and some essential oils. Instead of using harsh chemicals, Probiotic Solutions creates a healthy environment by utilising millions of friendly bacteria to rebalance the bad bacteria in your home. The client needed to create a new brand to cater to the growing demand for their cleaning products and their environmentally savvy consumers.

SOLUTION:

Sitting in a unique market position somewhere between cleaning products and cosmeceuticals, we wanted to create a look that blended the technological and clinical aspects of the scientific side of the clients business together with the lifestyle approach of a beauty brand. The new brand identity focuses on the concept of purity, elemental materials and minerals, and conveys these through a combination of watercolour and copper colours and tactile paper choices. We wanted to achieve a visual language that leveraged off the raw organic nature of the products — washed and graduated colour and a somewhat austere approach to typography with plenty of unprinted space creates an appealingly rich yet minimalist look.

The modern precise logo used alongside a beautiful spectrum of watercolours was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences. The blend of bold typographical abbreviations set against earthy tones and a distinctive watercolour treatment across an uncoated substrate feels both handcrafted and contemporary. The choices capture a warm environment. The neatly executed logo introduces a friendly yet knowledgeable sensibility while its orange foil treatment catches the light and mirrors the warmth of the backgrounds delivering a neat premium contrast to a crafted aesthetic. Overall, the brand create a moment of quiet and beauty amongst the abrupt loudness of other supermarket cleaning products.