BRIEF:

This city-based restaurant & bar needed an authentic identity that encompassed their core values; organic, rustic and real — whole foods that are good for the soul.

SOLUTION:

We developed a creative treatment that translates across multiple communication channels. The identity juxtaposes a unique mix of rural and modern components — opposing typographically tantalizing words and vintage Victorian style graphics create a rich eclectic jumble of visual elements. The slightly flamboyant typeface of the logo marries nicely with the colourful vintage brand imagery. Additional raw elements such as wood and hessian add some wholesome design goodness.