BRIEF:

Bloom Commercial Property Conference is a national property conference tackling some of the biggest issues driving property development, investment and growth in Australia and globally. The theme for the conference was ‘bloom’ and Notewell was commissioned to create the collateral for the annual event.

SOLUTION:

The conference’s identity draws on themes of reinvention, energy and fun and for the most part avoids any hint of corporate convention. This is achieved through the bright colour palette of simple geometric shapes stamped across all conference collateral coupled with the juxtaposition of vintage 60’s photography. The fun and frivolity of the retro imagery gives the brand a vibrant and dynamic look and the overall result is a playful summer holiday aesthetic – nothing corporate to see here!